"Parents based in north London wants to find an exceptional and qualified instructor to assist their youngest child on his initial journey to becoming an British gentleman."
Upon seeing this listing, you might naturally miss the phrase "first-steps" as just a turn of phrase.
However, it could be the most significant element of this unique employment listing, as it aims to find a teacher for a 12-month-old.
Many of submissions have since been sent in since the anonymous family advertised their search for the £180,000 per year tutor, who has to be "someone very special".
Over the last few weeks, the post has gained interest throughout the media, with several wondering why?
Forward-Thinking Method
The CEO, head and founder of a global tutoring firm, which is assisting the family in their quest, explained that in spite of early scepticism, he viewed the concept "forward-looking", and "progressive".
When he spoke with the family, he mentioned they appreciated the unconventional character of their request, and how young their son is.
However, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that point "cultural influence had already taken hold".
What precisely did the family refer to by "cultural leaning"?
It's "everything", he answered. "The manner you eat, the manner you speak".
He stated the firstborn had picked up "very nuanced, unspoken signals" from the family, and had taken on their cultural habits. The family explained to Adam they did not want the same situation to happen again with their younger child.
The strategy: To hire a UK tutor, who should speak with standard English accent, to guide the baby from day one.
Natural Absorption
"A lot of the learning at the start here is rather osmotic," said Adam.
It's by means of this osmosis that the family are hoping the child will pick up the British traits they aim to cultivate.
Adam noted the tutor needed to be someone who attended "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The tutor must be the right kind of person, they'll be carrying out things they may not realize they're doing, just naturally," he added.
Cost Not Relevant
The family told him the chosen tutor should ideally also have knowledge of or enthusiasm in horse riding, alpine skiing, the arts and music so as to influence the child in a broad spectrum of hobbies.
More than that though, he explained the family desired the tutor to register the child on a range of courses so the child would be "pony-riding and starting an tool by the time they are around three years old".
In the family's view, assisting their son develop into a "UK sophisticate" will lead to achievement and provide access.
"Considering the rights and wrongs of that, because it's definitely a status symbol," he comments.
However, despite all this tutelage in "UK identity", could the child pick up what is termed cultural influence from the international family he is raised by regardless?
"Yes", said Adam. "The family understand this could fail, but they've just taken the view of, 'why not attempt it and we should start as soon as we can', because the expense of it is not relevant," he said.
Impractical
Several in the private teaching field who share similar doubts.
An education leader, head and founder of a tutoring service, who supplies individual instructors, wrote that "the development of becoming bicultural, or indeed, discovering oneself, is something that must be grown into, not designed."
He wrote that he had emigrated from Asia to the Britain at the age of seven, and had been brought up understanding and practicing dual heritages. He went on to study at the University of Cambridge.
"The notion that a single person can act as a living vessel of English culture, someone who can somehow impart the attributes of a British gentleman onto a one-year-old child, appears optimistic and unfeasible," he stated.
"In my experience, employing a distinctly English tutor from infancy will does not necessarily produce the result they hope for.
"I never had such a figure, and however I have been fortunate enough to live many of the opportunities they aspire for their son."
He continued: "The fact is, cultural identity cannot be forced from the external environment; it must be chosen, and it must be internally driven."
Acquiring Englishness
Certainly, UK identity is something the CEO believes can be educated – and commercialized.
"I believe the reality that the world views us in this regard is something that we should be cherishing|valuing|appreciating
